Friday, January 20, 2006

Web Page Opens Up the World

Since we established our website (Three Sisters Farms) I've been amazed at the power of the web and its ability to extend the distribution channel of the business. We've had inquiries from as far away as Gambia and Russia from people who would like to retail our honey and/or soaps. The biggest stumbling block for a small business is overcoming the steep shipping costs associated with small quantities. I talked with a business owner today whose manufacturing operations are in Thailand. Her company fills eight containers per week just with one product! In contrast, shipping a small case of soap to Russia would cost us over $3.00/lb., thus likely snuffing out a wholesale relationship with prospective vendors there.

What's really funny is the cost of shipping with the 'majors'. You know, the UPS, DHL, and FedEx's of the world. A 6 lb. shipment with one of these guys reaches as high as $333 for a 4-6 day delivery window. Are these guys kidding?!

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